WHAT SOLUTIONS WE OFFER

Consumer and market

Explore the market environment and category insights, evaluate target audience drivers and barriers, track customer experience.

Brand Performance

Explore brand position within the product category, measure and track brand awareness, loyalty level and compare the same with competitors, via constant measurement with Brand Health Tracking (BHT) or ad hoc studies

New Products

Test target audience needs for a new product or service, optimize the product line and explore the in-store path to purchase.

Ads and Creatives

Compare creative solutions, find out how is delivers towards the brand objectives and resonates  with the target audience.

Consumer and market

Usage & Attitudes

Find out, what’s important for the consumers and how they behave towards your product or service: evaluate frequency, purchase motivation, usage occasions and so on.01

Target audience

Income and social demographics? Fashionista or demure? Segment your target audience into tribes, find out what their needs and aspirations are, and how is best to address them.

Market and category

The success of any company is built on more than a mere mind map and implementation of an idea. Explore the trends and situations starting from global trends and its influence on the particular markets to local and niche changes: like product novelties, price levels, competitor activations, etc. Forecast and measure the potential impact of handwinds and tailwinds.

We will help you with any type of research.

We will provide survey recommendations and make the link easy for respondents to use.

We will create cross-tables with significance values calculated in the form of an interactive report.

We will also help with the primary statistical analysis – residuals, regressions, etc.

Brand performance

Measure the brand performance on the market: explore it’s perception and consumption and compare with the competitors.

Brand health:

• Measure the brand indicators: awareness, consideration and loyalty.
• Set the important image metrics and track it’s performance, like: “for people like me”, “good for my health”, “contains vitamins” and any other, that are important.

Brand consumption:

• Find out how frequently consumers buy your product or service and compare it with the competitors
• Get to know product usage experience
• Explore the path to purchase and obstacles and drivers during the process

Creative performance:

• Track the brand advertising attribution and recognition
• Track the effect of the advertising/activations on brand health

These studies can be run ad hoc, but the most valuable for the insights generation and brand performance analysis will be brand trackers that are run regular over substantial amount of time.

Sizes of our proprietary panels allow us to plan brand trackers considering all the potential demands to provide accurate data: we can exclude people who did the trackers questionnaire before from the next ones, or we can contact the same people to see, how attitude in some particular segment had changed over time.

New product development

Product concept and packaging

If you need a concept for the new product line.

If you’d like to find out, what new tastes are on the hype for the generation x.

If you need to see, how your current packaging works in clutter and does it stand out on the shelf.

If you need to choose the new packaging that will differentiate your product from competitors and deliver on brand proposition.

Test the product concepts and packaging to evaluate how consumers see it, what does it make them think about your brand and product, compare its performance against competitors and explore the insights on how to improve the potential performance.

Price evaluation

• Find your position in comparison to the competitors.
• Measure the purchase intent with the different pricing approach.
• Estimate if the perceived value for money justify the price point.
• Explore the crucial price brackets and psycological deal breaking points
• Check what price consumer expect to see and how flexible the demand is.
• Evaluate how different pricing strategies and approach to discounts can impact the consumption and generate extra growth.

PSM, Price Ladder, BPTO and other techniques – use different methods to determine best prices and price intervals for your product.

Shelf test

Create a digital prototype of a store shelf to recreate a real-life purchase situation and

to test the product with potential shoppers.01

• Measure the time required to find a product on the shelf, evaluate how it stands out from the competitors and how easy is it for consumers to get the proposition, main claims, flavours and so on.02
• Use a virtual wallet to watch consumers making purchases.03
• Vary prices from shelf to shelf to track how product selection changes.04

In order to program an exercise, we need .png images of the same height, size and ratio. For example, if Product A is different in height and width from Product B, or is of the same height and width as Product B, images should reflect their true scale.05

If you plan to change prices, you will need a separate Excel file with these prices indicated and a rotation plan.06

Conjoint analysis

Conjoint analysis is an irreplaceable marketing research tool to quantify the value of each particular feature of a product or service to the consumers and helps to model the ideal solution.

Conjoint can help you determine pricing, product features, product configurations, promos, sizing, or all of the above. It finds out what is the essential product qualities and where consumers are ready for some trade-off. Conjoint does it by simulating real-world buying situations that ask respondents to trade one option for another. And helps you to find the winning package of the features.

It is the ideal tool for product development.

In order to program an exercise, we can develop a carousel of tested materials and send it to you for approval.

The findings are delivered as part of the database (SPSS/Excel) only. We do not run any separate analysis based on the data obtained.

Maximum difference scaling.

A paired comparison technique that allows you to select the most preferred product/service for your target audience.01

• Create the most successful offers and set the right pricing.
• Determine what your customers are willing to pay the most for.02

To program the exercise, we are ready to make a rotation plan for showing the tested materials and send it to you for confirmation.03

We provide results only in a database (SPSS/Excel). We do not conduct separate analysis of the data received.04

Ads and CreativesTesting

We can evaluate materials in any media format: static image, video or audio.

• We will help you evaluate any audio (excerpts from songs, radio commercials, etc.) and video content (testing of pilot episodes of TV series, animated films, as well as product, banking, social and other video clips).01
• We can offer methodology-related advice (for example, how many video clips are appropriate for one person to watch) and help with file adaptation for reference (cuts, merge, size reductions).02
• For videos, we can track the metrics by frame:the respondent watches a video and evaluates frames second by second by moving the seek bar below the video.03

We will provide you a link to a diagram with real-time values (which is a massive help for preparing a topline report).04

Click tests

The best way to get more detailed data about the product being tested. Click test is a specialized methodology, where respondents express their opinions by clicking on the certain parts of images or prototypes.

• Click test can be used as a part of new design or video development: where consumers are ask to click on the areas / moments that attracts their attention most, or generate certain emotions or responses.
• Click tests are great for usability testing, where the simple prototypes are tested before the final product is developed.

We can do all types of click tests.

• Coordinate click-test
• Zonal click-test
• Text click-test