Kazakhstan
We have a proprietary, double opt-in panel in Kazakhstan. Panel is fully localized, using the local currency, brand names and considering local cultural specifics. Panelists’ recruit and support is provided in the local language - Kazakh.
Overall statistics
20,330,104
Population
110,000
Panel size
11,1%
% response rate
58.7%
Urbanization
29.7y
Median age
93.4%
Internet
~131%
Smartphone
Almaty, Astana, Shymkent
Top 3 cities by population:
Distribution by region
population
panel
Distribution by age
population
panel
Our panel members are rewarded fairly for their participation depending on the duration of the survey or the activity. Their commitment to the community and the reward system are what guarantees our high participation rates.
More than 300 profiling target points
that are regularly updated. Precise targeting to ensure:
- finding exactly the people you need
-
keeping consistent approach through different
geography for regional studies
Profiling points reflect local specifics: local brands and service providers, demographic adjustment to reflect the population in a best way:
Home and Family
Household composition, marital status, family structure, presence of children, and housing details
Finance and Income
Personal and household income, savings, spending habits, and financial behavior
Goods and Services
Ownership and consumption of products and services, shopping habits, preferred brands, and use of utilities and mobile services
Education and Work
Education level, current occupation, professional field, employment status, and career interests
Automotive
Vehicle ownership, car usage, purchase intentions, and driving habits
Alcohol and Smoking
Consumption patterns and preferences for alcoholic beverages and tobacco products
Health
Health status, lifestyle, diet, and physical activity habits
Travel and Leisure
Travel frequency, destinations, trip purposes, and leisure activities
At DatAction we adhere to the ESOMAR’s strict Code of Conduct. Whether we build and manage an online panel in Kazakhstan, collect data or store personal information, we are compliant with the GDPR and local legislation
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Travel frequency, destinations, trip purposes, and leisure activities