Our solutions
Consumer and market 
Brand Performance 
New Products 
Ads and Creatives Consumer and market
We will help you with any type of research.
We will provide survey recommendations and make the link easy for respondents to use.
We will prepare tables (including significant differences) in the format of an interactive report.
We will also help with the primary statistical analysis – residuals, regressions, etc.
Brand performance
Brand health: - Measure main indicators: awareness, consideration and loyalty.
- Identify important brand image attributes and track their performance.
Creative performance: - Track advertising recognition and branding
- Track the effect of the advertising/activations on brand health
Brand consumption: - Find out how frequently consumers purchase your product or service, compare with the competitors
- Explore product usage experience
- Identify the path-to-purchase and drivers and barriers along the journey
These studies can be run as ad hocs, but a regular brand tracking approach is recommended for the insights generation and brand performance analysis.
The size of our proprietary panels allows us to plan brand trackers considering all requirements for providing accurate data. Eg. we can exclude those who took part in the previous measurement, or we can contact the same people again to see the changes over time.
New product development
We put your concepts to the test. Understand how consumers see your product, how it performs against the competition, and discover actionable insights to maximize its market potential.
PSM, Price Ladder, BPTO and other techniques – use different methods to determine best prices and price intervals for your product.
Shelf test
Create a digital prototype of a store shelf to recreate a real-life purchase situation and to test the product with potential shoppers.
- Measure the time required to find a product on the shelf, evaluate how it stands out from the competitors and how easy is it for consumers to get the proposition, main claims, flavours and so on.
- Use a virtual wallet to watch consumers making purchases.
- Vary prices from shelf to shelf to track how product selection changes.
Conjoint analysis
Conjoint analysis is an irreplaceable marketing research tool to quantify the value of each particular feature of a product or service to the consumers and helps to model the ideal solution.
Conjoint can help you determine pricing, product features, product configurations, promos, sizing, or all of the above. It finds out what is the essential product qualities and where consumers are ready for some trade-off. Conjoint does it by simulating real-world buying situations that ask respondents to trade one option for another. And helps you to find the winning package of the features.
It is the ideal tool for product development.
Maximum difference scaling
A paired comparison technique that allows you to select the most preferred product/service for your target audience.
- Create the most successful offers and set the right pricing.
- Determine what your customers are willing to pay the most for.
Ad and creative testing
Click tests
We can do all types of click tests.
- Coordinate click-test
- Zonal click-test
- Text click-test